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TALK WITH INTERFACE'S RAY ANDERSON
Since 1994, Ray Anderson, founder
and chairman of Interface, Inc., a floor covering manufacturer
based in Atlanta, has preached the gospel of sustainability while
pursuing an ambitious effort to transform Interface's products,
processes and business models to reflect his environmental ethics.
In an interview, Anderson takes stock of the past decade's ups
and downs: "We've been through the toughest business cycle
in our history and we've survived, thanks to sustainability and
commitment we've made in this direction. I don't think we would
have made it otherwise ... The marketplace in which we operate
declined fully 30 percent ... over a five-year period, and it's
only just now bottoming out ... We've actually gained market share
in that decline and that has come about because of better products
and market support ... And better products have come about because
our product design people have taken to biomimicry in a big way...[P]robably
close to 40 percent of sales are based on products derived from
the biomimicry thought process ... We can probably point to at
least 20 percent of our sales where we know we got the business
because of the sustainability commitment ... Our costs have gone
down not up because of sustainability. The waste elimination effort
alone has saved us... [c]lose to $250 million over this nine-plus
years."
The Green Business Letter, Oct 2004, p 1.
www.greenbusinessletter.com
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